Social Impact Consultancy
Hypoglycemia Support Foundation Online and Social Media Consultancy
Catalyzing you, your organization and your communications to create powerful and sustainable social impacts on public health.
Social media and healthcare are a powerful combination. Social networks have become an important health resource—and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information.
It can be extremely challenging to know how to create your online presence and navigate social media for advancing public health. Health care providers, health organizations, scientists, researchers and health brands need to create engaging high quality content rooted in science and delivered with journalistic flair. This content has to be informative, timely and accurate—with a clear master narrative and framed within a clearly-defined ecosystem.
To this purpose, the Hypoglycemia Support Foundation has established an online and social media consultancy to assist leaders and organizations committed to advancing public health through high quality communications that can transform lives. We love all things “metabolical” and have even forged our own publishing house, Serotonin Press, to work with others who share our passion for translating science for targeted and global audiences. Some of the ways we can assist you include the following:
Build and Develop an Online Ecosystem
- Assess content assets / social media assets needed to establish a massive online following
- Assemble an Online Ecosystem Matrix & Dashboard – the basis for metrics-driven social impact / online presence
Strategic Communications, Networking, and Partnerships
- Establish the hub of your online communications ecosystem to drive a sustainable following
- Establish a master narrative arc, timeline, goals and strategies for a consistent and compelling online communications presence
- Identify supportive partners, allies and social media influencers — vital to expanding your following
- Develop engaging social media content: banners, infographics, block-quotes, podcasts, live-casting interviews and campaigns that leverage impact and following
- As needed, access a talented and affordable team of programmers, graphic designers and content developers
- Assist with cultivating partnerships, media and speaking opportunities
- Engage and partner with individuals and organizations that want to leverage social impact
Contact Roberta Ruggiero, Founder and President of the Hypoglycemia Support Foundation for more information about our services.
It is estimated that ~68% of Americans get their news from social media. The ease of use of social media platforms for communicating and disseminating information also makes them attractive to scientists. A 2015 survey found that 47% of scientists connected with the American Association for the Advancement of Science (AAAS), use social media to follow new discoveries and discuss science. ResearchGate, LinkedIn, Facebook, Twitter and Academia.edu were the top five sites visited by scientists and engineers participating in a separate 2014 survey. Among these, Twitter has emerged as a key outlet. The brevity of ‘tweets’, and the capacity to include images and videos, means that scientists can go through a lot of information at a glance, with the option to dig deeper if they wish. The constant stream of posts can be filtered to match the user’s interests through the creation of lists. Thus, researchers can group and follow specific accounts, for example journals, funders, institutes, science news outlets, bloggers and individual scientists, in separate threads. Twitter also offers the possibility of communicating with a wide audience in real-time. Live-tweeting from conferences has become common and offers many benefits, such as allowing attendees and non-attendees alike to receive messages about talks and participate in discussions. Although a mere 13% of scientists responding to a 2014 survey stated they are active tweeters, half of them use it to follow discussions on research-related issues.
Meet our team!
Manya Goldstein is a dynamic media professional with a mission to produce high-quality health content for the digital age. She holds a BA in Journalism and Media Studies from Rutgers University and is currently pursuing her MS in Health Education and Behavior from the University of Florida.
Some of Ms. Goldstein’s work is featured at https://www.meetmanya.com.
“But while all of these political and cultural considerations can threaten to overwhelm us with their complexity, we can take solace in the fact that we have power. We don’t have to wait for the government or industry or society to turn around. We can take control over our health each and everyday — with the basic decisions of what we eat for breakfast, lunch and dinner.” – Manya Goldstein, The United States has an Epidemic of Processed Food — and it’s Killing Us, Medium
Ms. Ruggiero is Founder and President of the Hypoglycemia Support Foundation, Inc., and author of The Do’s and Don’ts of Hypoglycemia: An Everyday Guide to Low Blood Sugar, which was acclaimed by the American Library Association as “one of best lay medical books in public libraries.”
In 1980, Ms. Ruggiero established The Hypoglycemia Support Foundation, Inc., to inform, support and encourage hypoglycemics and the public about this too often misunderstood and misdiagnosed disorder. She has used her leadership and organizational skills to help tens of thousands to change their lifestyle and nutritional habits to improve their physical and behavioral health.
A sought-after public speaker and guest on hundreds of radio and television programs, Ms. Ruggiero has also brought her message to corporate, medical and educational communities.
Wolfram Alderson’s career in pursuit of social and environmental change has spanned over four decades. He currently serves as CEO of the Hypoglycemia Support Foundation and is hyper focused on metabolic health and nutrition. Wolfram also serves as Global Education Director for Dr. Robert Lustig, world renowned pediatric neuro-endocrinologist and best-selling author.
The broad focus of his lifetime work has been improving human and environmental health – often by developing programs and organizations that accomplish both. His career began in his teens when he founded the first Certified Farmers’ Markets in California in 1979 (including the Gardena Farmers’ Market which is still going today).